Jim Kean Talks Biomarkers, Building a Spectator Sport
Summary

In this episode of the podcast, Dr. Rhonda Patrick interviews Jim Keane, the CEO of the National Pro Gridley, on a range of topics related to health, fitness, biomarkers, and spectator sports. Jim's company, Wellness FX, aims to democratize blood tests and empower individuals to track and measure their biomarkers to improve health and well-being. Jim discusses the importance of maintaining insulin sensitivity and lean muscle mass, as well as monitoring specific biomarkers, such as vitamin D levels and inflammation markers. He also emphasizes the need for a good ratio between APO A and APO B, and the benefits of managing oneself as a system by considering lifestyle choices.

The conversation then turns to the effects of inflammation on the brain and the importance of maintaining a diet low in simple sugars for overall health. The role of inflammation in causing LDL to become trapped in the blood vessels is also discussed, with exercise being highlighted as a key factor in reducing inflammation. The interview then shifts to the Fitness League, a spectator sport that Jim has helped to create, which is based on traditional Olympic disciplines but incorporates game mechanics and simplified rules to make it more engaging and accessible for viewers.

Jim talks about the psychology and culture behind spectator sports, including the Major Professional Grid League (MPGL), which is a more traditional form of competitive sports that relies on patriotism, territorialism, and a sense of vicariousness among American fans. He also discusses the importance of creating an illusion of competition, as the outcome must matter to people for them to engage in the sport. Jim also talks about the MPGL's unique balance of including both men and women athletes to promote gender equity and equality.

The interview concludes with a discussion of the importance of proper training and nutrition for athletes, including the need to avoid overtraining and the benefits of measuring biomarkers to track progress. Jim emphasizes the potential of the quantified self-movement to give individuals greater control over their health and well-being, and the need for a supplement or recovery drink that addresses the unique energy requirements involved in MPGL matches. Overall, the interview covers a range of interesting and engaging topics related to health, fitness, and spectator sports, highlighting the potential for technology and innovation to transform these areas in exciting new ways.