Summary
In the latest podcast episode of the series, Season 2 Ep. 20, Amit Aggarwal, co-founder of The Yes, delves into the fascinating intersection of fashion, style, and artificial intelligence. The Yes aims to revolutionize the shopping experience through a highly personalized AI-driven platform designed for fashion-conscious customers.
Upon signing up, users take a 10-minute quiz that enables The Yes to generate customized feeds of clothing items based on their style preferences. The app continually refines its recommendations through a user-friendly "yes" or "no" feedback system. Catering to four essential aspects of fashion shopping, namely style, size and fit, price, and brand, the app relies on neural networks to create accurate style embeddings for each product and user.
To offer users a seamless experience, The Yes integrates crawl technology, APIs, and data feeds to obtain product information and images from partner brands. Users actively engage with the app's feedback feature, confident in its ability to enhance the relevance and accuracy of product recommendations. Addressing the prevalent issue of size and fit, The Yes strives to minimize returns and reduce the environmental impact of e-commerce.
Tailoring their platform to suit four customer segments—those not interested, the easy-going, fashion followers, and fashionistas—The Yes can successfully cater to brand-aware and style-oriented users. The app is instrumental in helping users discover new brands, creating value for both customers and brands alike.
The creators of The Yes aim to offer diverse options for users while removing unwanted items from their shopping experience, leveraging AI to aid in customer service, brand integration, returns, and user interaction. They discuss the potential for tailoring clothes just in time for users, making them both affordable and personalized.
Aggarwal observes an acceleration in the shift towards online e-commerce during the COVID-19 pandemic, highlighting the importance of staying current with technological advancements, such as AI and machine learning. He shares valuable insights on starting a company, emphasizing the significance of targeting a large market, focusing on product innovation, and building a great team to achieve success in the world of fashion and technology.
