In this podcast episode, Peter Atia interviews Tom Billiou, co-founder of Quest Nutrition and host of Impact Theory. They discuss Tom's personal history with dieting and his transformation in views on fat and fasting. Tom's obsession with immortality and his mission to create an empowering media-based platform for accelerating mission-based businesses is also discussed.
Tom's background and what led to the co-founding of Quest is also covered. He talks about his experience starting a company that he didn't care about and eventually quitting to start Quest, which was successful due to their unique approach and focus on being a contrarian. Tom eventually left Quest to start his current venture, Impact Theory, which focuses on creating content that inspires and empowers people to pursue their passions and make a positive impact in the world.
The conversation also touches on what fulfillment means to Tom. He defines it as a neurochemical state that comes from becoming someone you're proud of and building a skillset that serves not only yourself but others. Fulfillment comes from doing hard things and earning special abilities that can be used to make a positive impact in the world. The discussion revolves around the idea that the hard stuff is what makes us fulfilled and the importance of being in service to others.
The speaker emphasizes the importance of optimizing cognitive function by maintaining a healthy diet and regular exercise. They practice intermittent fasting and do a five-day water-only fast once a year. During a ketogenic cycle, they practice intermittent fasting, while during a protein week, they add 40 grams of protein to their daily intake. They reduce their fat intake unintentionally during the protein week. The importance of sleep and meditation is also discussed, as well as the potential impact of societal and cultural factors on mental health.
Overall, the podcast episode covers a wide range of topics, including personal growth, entrepreneurship, fulfillment, and health optimization. Tom's personal journey and experiences provide valuable insights and perspectives on these topics.